Joe Wadsack, the man behind the palate
Joe Wadsack, one of the UK’s most celebrated wine influencers, is no stranger to discovering hidden gems. A former buyer for Sainsbury’s and Waitrose, a TV personality on shows like Food & Drink and This Morning, and a double recipient of the International Wine and Spirit Competition’s Communicator of the Year Award, Joe is known for his engaging personality and sharp expertise.
Recently, Joe embarked on a wine adventure across the Channel to Calais Vins and Olivier Vins, two of the most renowned wine shops in Calais. What followed was a whirlwind tour of extraordinary finds, delightful discoveries, and a hilarious Facebook series called Cool Shit from Calais.
Calais and the Modern Booze Cruise
Joe’s journey challenged the assumption that the classic booze cruise is a thing of the past. Here’s why the experience is still alive and thriving:
- Generous Duty-Free Allowances: British visitors can bring home up to 24 bottles of wine, 12 bottles of spirits, and €1,000 of EU-made goods without extra duties, provided they declare it.
- Incredible Savings: Joe highlighted wines like a Rhône red from Père Caboche priced at €6 in Calais versus £13 in the UK—proof that duty-free shopping is worth the trip. Don't miss our guide to the Best French wine under £10.
- Hassle-Free VAT Refunds: Both Calais Vins and Olivier Vins offer VAT refunds processed directly in-store, saving an additional 15% on purchases.
Joe’s adventure set the stage for a celebration of the unique and quirky finds from both shops.
The 'Cool Shit from Calais' Series
Joe’s Facebook series dives into the most unique finds at Calais Vins, blending humor and insider insights with practical recommendations. Here are the highlights:
Cool Shit No. 1: Liqueur de Roquefort
Who else but the French could invent a cheese-inspired liqueur? This unconventional delight left Joe amazed and curious. Perfect for those with adventurous taste buds, this bizarre creation is a true conversation starter and an ideal gift for the daring foodie.
Cool Shit No. 2: Eau de Vie de Céleri Vert
Yes, celery vodka exists! A surprising and highly niche product, it’s one of those bottles you buy just to see the expression on your friends’ faces. And with prices that eclipse the London equivalents, why not try something truly wild?
Cool Shit No. 3: Vegan Foamers for Desserts and Drinks
These glossy, heat-resistant foamers are perfect for elevating Irish coffees or desserts with a stunning meringue-like texture. Available in an array of flavors like Poire Williams and Green Chartreuse, they are an absolute steal at €10 each, compared to £15-20 back in the UK.
Cool Shit No. 4 & 5: The Pastis Obsession
• Bright blue Pastis (yes, blue!) stole the show, earning Joe’s amused approval. Its vibrant cobalt hue and rich flavor redefine what a French apéritif can be. For a more refined option, Joe fell for a handmade, organic Pastis from Île de Ré. Its saline edge and light character make it a unique, must-try bottle, particularly for fans of Pastis 51.
Cool Shit No. 6: Barrel-Aged Prune Brandy
Described as the “Frenchest tasting liquid in the world,” this brandy is perfect for holiday gatherings. Priced under £40 in Calais, it’s a significant saving compared to £60+ in London.
Cool Shit No. 7: Dirty Calvados
Joe raved about a Calvados rich in pears, priced at £45 in Calais versus £65 in London. This Christmas essential embodies the savings and quality that Calais Vins delivers.
Cool Shit No. 8: Salted Caramel Cream Liqueur
Joe’s final recommendation is the crème de la crème: a luxurious cream liqueur made from France’s iconic salted caramel. Perfect as a Christmas treat, it’s a delicious way to end the list.
A Tale of Two Stores: Calais Vins and Olivier Vins
Joe’s adventure spanned both Calais Vins and Olivier Vins, two destinations for wine enthusiasts:
• Calais Vins boasts over 4,000 wines, beers, and spirits, as well as expert advice from sommeliers and English-speaking staff.
• Olivier Vins expands the offering with an incredible range of delicatessen products alongside its wine selection, making it a one-stop shop for food and drink lovers.
Together, these stores deliver unmatched savings, impeccable service, and a shopping experience you won’t forget.
Why Follow Joe’s Footsteps?
Beyond the quirky products, Joe highlights the overall experience:
- Savings: From bottles like Père Caboche to barrel-aged brandy, the cost difference between France and the UK is remarkable.
- Ease of Shopping: With VAT refunds processed in-store, ferry deals for orders over €300, and a knowledgeable English-speaking team, the process is seamless.
- A New Calais: The city itself has transformed into a vibrant destination with art, architecture, beaches, and top-tier restaurants—far more than a pitstop.
Rediscover the Joy of a Booze Cruise
Joe Wadsack’s Cool Shit from Calais series reminds us why Calais Vins and Olivier Vins remain unbeatable for wine lovers and adventurers. Whether it’s quirky liqueurs, premium wines, or world-class gastronomy, these two stores offer a slice of French charm at unbeatable value.
So, pack your car, follow Joe’s lead, and rediscover the magic of the modern booze cruise. After all, as Joe says, “Just do it for the craic!”
